Arming estate agents with online advertising tips to fight the house price fall was the aim of the April’s ‘Capturing online leads’ seminar, hosted by Zoomf.com.
Second in a series of 2008 seminars focusing on effective online advertising for agents, the event was moderated by Zoomf’s very own property blogger Poppy Dinsey. Guest speakers included Zoomf’s Mike Carter, prominent online classifieds expert, Duncan Dunlop from Oodle, and a guest speaker from Homeflow.
The speaker from Homeflow kicked off the event with an overview of the online advertising market. The presentation illustrated that property marketing spend continues to grow yet property price trends look bleak. Agents were advised to devise a specific marketing strategy and focus more of their advertising and budget spend on search engines rather than portals.
Duncan Dunlop provided the audience with a step by step guide to online classifieds sites such as Oodle. He explained Oodle’s revenue model where posting listings are free, consumers can pay for increased visibility and the ‘ad-sense’ Oodle provides for listings.
Mike Carter, Co-Founder of Zoomf, briefed the audience about Zoomf’s new advertising product-Zoomf Boost. He highlighted the importance of a pay for performance model and his advice to agents was to become aware of advertising models that are cost efficient, especially when compared to the costly subscription model used by property portals. By using Zoomf Boost, agents will be able to monitor where their money is going and will see the breakdown of the results.
Thus the key message to agents from the April seminar was to make every advertising £ count by targeting where advertising could help generate leads and the budget spend could be monitored and evaluated. Above all, the results of advertising should be measured and tactics adopted to get the best value for money.
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on Tuesday, April 29th, 2008 at 9:41 am and is filed under Investment.
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