Zoomf Blog - UK Property Blog

After all my whining that I wasn’t at Connect yesterday, I almost felt as though I was there thanks to the marvels of Twitter. Anyone that also wants to stay on top of the action should track the tag ‘#icsf‘ over at Summize, that way you won’t miss a tweet.

Zillow’s Drew Meyers has already written up a great post summarizing what went down at one of the morning panel sessions yesterday, the best gem to come from it seems to be from Linda Davis who (quite rightly) chimed…

“If you have a crappy business, a blog isn’t going to help.”

And whilst everyone is playing with real estate trading cards and getting excited about blogging at Connect, Trulia seem to be releasing their very own blogging platform. As reported by our gorgeous friends at AgentGenius, Trulia are (very quietly at this point) releasing their own blogging platform for agents that’s not a million miles away from what we’re used to seeing at ActiveRain. Is this going to crazily shake things up over in the US? We’ll have to wait and see. The usual concerns surrounding SEO and ownership of content are being aired in the comments sections of various posts covering the story but one thing is for sure, Trulia’s got consumer traffic…and tonnes of it.

Wow, $15 million dollars is certainly a nice way to start the weekend! And Trulia are thrilled to have closed their latest funding round with such pizazz. The US real estate search site has now raised a total of $33million in venture capital and this latest sum of cash was mainly led by Deep Fork Capital LLC, although previous investors Sequoia Capital, Accel Partners and Fayez Sarofim & Co also contributed.

What’s the money going to be spent on? I assume there’ll be some sort of party first but then Trulia will use this round of funding to further its development of new products and services for homebuyers, agents, brokers and advertisers and to expand their advertising services for the recently launched Trulia Advertising Network and self service offering, Trulia Pro.

Trulia CEO and co-founder, Pete Flint, had this to say…

“The housing slump has permanently altered how people search for real estate and their thirst for information, this additional capital will help us take advantage of this opportunity and continue our accelerated growth. This market is also a unique time to help real estate brokers and agents transition their marketing effort and services online. In the coming year we plan to roll out world class products that will continue to transform the online real estate experience.”

Mazeltov to y’all at Trulia, spend it wisely