It’s been a long time since we’ve talked technical here on the Zoomf blog, and it’s something that hasn’t gone unnoticed by the brainboxes on the team. Because let’s face it, Zoomf is a technology company run by computer wizards, it seems only right that once in a while we forget about all things property [...]
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According to an estate agent I spoke to recently, the last thing we need is “another property portal.” I guess what has yet to become apparent is the difference between a property portal and a search engine. Over the coming months I’m sure the answer will begin to emerge for both agents and consumers. That [...]
Filed under: Property News, Search | 1 Comment »
There is a simple and very well known rule of search engine marketing:
Always deep link!
This means that when linking from one place to another you should always maximize your chance of engaging the user. You need to take care of your clicks online. Clicking is a dangerous thing… one extra click and your potential customer [...]
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