Posts Tagged ‘print’
Newspaper says no to the web and wins.
Written by Mike Carter on December 28, 2008 – 5:59 pm -If you run a newspaper these days, you probably wake up hating the web. Even the most forward thinking newspaper companies are making 20% of revenues from digital at the most. More go bust everyday across the globe in this financial storm … but not everyone.
A small local newspaper has shunned the web on purpose as part of it’s general strategy. TriCityNews of Monmouth County of New Jersey has been growing 10% a year since 1999.
“Why would I put anything on the Web?” asked Dan Jacobson, the publisher and owner of the newspaper. “I don’t understand how putting content on the Web would do anything but help destroy our paper. Why should we give our readers any incentive whatsoever to not look at our content along with our advertisements, a large number of which are beautiful and cheap full-page ads?”
Of course, the company is only 3 people and has a circulation run of only 10,000 but with rates that never change and a happy group of hyper-local advertisers… who’s afraid of the big bad web? Not Dan Jacobson.
Sun Devils might save the worlds newspapers.
Written by Mike Carter on December 10, 2008 – 2:09 pm -Arizona State University (home of the Sun Devils), along with HP, has recently announced a prototype of a flexible display that could be the answer to what happens to print newspapers in 5 years time. If the 
picture is anything to judge by, this device looks like something out of the Jetsons. A device that looks like an electronic-scroll that would have updated news on it from any source designated by the user. Imagine the benefits -
- no more ink on your hands
- fully updated all the time
- permanent on-the-go newspaper
This has been developed by ASU’s Flexible Display Center who has a principal goal of -
develop high performance, commercially-viable, conformal and flexible displays that are lightweight, rugged, low power, and low cost.
Do you still believe in the ‘book’ as being good return?
Written by Mike Carter on October 27, 2008 – 8:45 am -Below is a picture of a stack of yellow pages books in the halls outside my front door. These books have been sitting there for months.
Makes you think about the future of ‘advertising’ in the yellow pages. Of course, advertising on the internet version of Yell is a lot better place for my media pound as I can track how many people are really using it to find me.
Tracking Hint - I track the clicks to my website and the calls made from the address info that sits inside the Yell website.
It also speaks volumes about the eco-waste being created for a quaint 20th century mechanism that no longer works.
Print ads are free with digital. What a turn-around.
Written by Mike Carter on October 26, 2008 – 6:35 pm -The newspaper and print advertising sector has been under siege for many years now. The siege is being staged by the growth of the internet and the switch of media consumption from print to digital.
Just captured as an ad on the New York Times homepage:
So it looks like advertisers are getting digital at a COST while the print part is FREE. How about that for a warning sign of things to come. Welcome to the beginning of the end as all paths lead to the big www.
