Let’s say you’re an estate agent suffering in the downturn. Sound familiar ?
You’re looking to cut costs while improve lead generation and you notice that you’re spending 800 pounds a month with various property portals and websites for subscriptions. That’s 9,600 pounds a year. Should you cut that advertising spend? What will happen to all [...]
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It’s a topic that’s understandably close to our hearts and as a search engine we see ourselves as the eventual winners in this battle for online house-hunters hearts and minds. But people get stuck in their ways. We use the same brand of toothpaste for decades because it’s just ‘what we do’. This can be [...]
Filed under: Online Marketing, Zoomf News | 2 Comments »
As Flavor Flav from one on my all-time favorite rap groups Public Enemy would say, “Don’t believe the hype.” Portals do have a big audience, fair enough. It’s a valuable audience one should constantly monitor to see what return it gives on your ad spend.
However, do not take the page impressions marketing at face value. [...]
Filed under: Online Marketing, Search | 5 Comments »