Posts Tagged ‘listings’
Lead generation is at least 2-3x cost of agent websites.
Written by Mike Carter on December 1, 2008 – 1:56 pm -
Last year, Rightmove made close to £57 million in revenue. Let’s assume that the bulk of this is lead generation for estate agents. Further to this, let’s assume that there are 7,000 estate agents spending an average of £4k per annum on their website. This gives us a conservative estimate of £28 million spent. Taking into account some agents spend a lot more than this. I know that Foxtons and Marsh & Parsons (2 big London agents) spend well over £100k per year on their websites. A lot of agents are also part of franchises and therefore a website is included as a central cost to the office.
Make a third assumption…. estate agents are spending on more lead-generation websites than just Rightmove. With most agents this is true.
This gives us a very interesting (if statistically questionable) premise that estate agents spend a lot more on having properties listed on websites than they do on their own ‘list’ also known as their website. This is a subtle point but one that is worth exploring. The question is why.
If you’re an estate agent reading this post, we would like to hear your comments on lead generation costs versus website costs, why the disparity exists and what you think you will be doing in the future to re-balance your particular situation.
Google translation services on the horizon.
Written by Mike Carter on August 5, 2008 – 9:51 pm -Google has announced it’s intention to provide another “software as service” product in the translation market. This could have an impact to the ‘listing’ market if it gets traction and works well.
How great would it be to send a property description to a Google server, get the translation into Spanish and then show that to the Spanish property magnate looking into the UK property market.
An instant plug and play multi-lingual search engine. Somehow I doubt it will be that good OR that easy. But as always, we’ll keep an eye to make sure that you know about any tools that could provide more leads to you, wherever the consumer is surfing.
Rightmove releases it’s most valuable asset, listings.
Written by Mike Carter on July 12, 2008 – 6:38 pm -And just when you thought the leopard would never change it’s spots. Or should I say property gorilla? Rightmove is now listed on Nestoria, Web 2 up-start and partner of Zoomf.
Amazing.
What does this mean for the property market at large? Not sure yet, but one of the biggest Berlin walls inside the UK property portal market has just fallen. If Rightmove is finally understanding that an open platform is a good thing, what does this mean for the rest of us?
