A ‘life for sale’ is now a ‘life sold’…

Posted on June 30th, 2008 by Mike Carter

Last week we brought you the story of Ian Usher, the Brit who had put his entire Australian ‘lifestyle’ for sale on eBay. The sale included his house, everything in it, various modes of transport, a job and even some shiny new friends. The auction has now come to an end with a winning bid [...]

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A life for sale…

Posted on June 24th, 2008 by Mike Carter

In recent years ‘buying a lifestyle’ has become a key phrase in sales patter. You’re not buying a gym membership, you’re buying a lifestyle. You’re not buying an espresso machine, you’re buying a lifestyle. You get the point. But is it actually possible to ever buy a lifestyle?
According to Ian Usher, it is. And he’s [...]

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