Contributor - Mike Carter

Now you’ve got a face to the name. My brief appearance in the British Museum is above.
A little about me - I’ve been working in online media since ‘95 starting out at Modem Media as employee 57 of arguably the worlds first online advertising agency. Since then it’s been a wild ride with stops at Doubleclick NYC then Doubleclick Europe before the bubble broke (’98-’01) and destroyed the sector. But then came Google with it’s search marketing models and here we are in 2008 with Web 2.0, social networks, video advertising and mobile starting to take hold across the globe and the juggernaut of online advertising continues to grow at the expense of every other media.
My full profile is on LinkedIn here:
When I’m not busy trying to make Zoomf the best thing since sliced bread, I try and improve my double-handed tennis forehand over at the notorious Paddington Tennis Club. I’m also running the University of Michigan Alumni group here in the UK so happy to hear from fellow Wolverines.
