Zoomf Blog - UK Property Blog.

2009, year of tracking the conversions

Mike Carter — Thu, 20 Nov 2008 17:43:51 +0000

Online advertising is heavily data-centric. By this I mean that most advertisers online analyze data to the nth degree. This is both the pro and the con of internet advertising. It’s a pro that you no longer have to ask that old adage of advertising - I know that 50% of my spend is wasted, I [...]

Want more leads? Build an orange website.

Mike Carter — Mon, 17 Nov 2008 11:49:38 +0000

Sometimes, working in the online property space makes me chuckle. According to the latest Rightmove analysis on how to drive more leads, it turns out the colour orange will increase conversions on landing pages by over 30%. To quote Estate Agent Today - Rightmove has also been testing 16 different combinations of colours and texts in its [...]

Sell-by-owner listings on the NAEA website? Not in our lifetime.

Mike Carter — Mon, 17 Nov 2008 11:32:32 +0000

In the US, one of the biggest property portals, Realtor.com, has just announced that it will allow sell-by-owner listings to appear within it’s website. Realtor.com is the national agent website for the US market and you could say is the equivalent version of the NAEA here in the UK. Is this a natural result of the [...]

DomDot driving leads to Zoomf’s Agents

Mike Carter — Fri, 14 Nov 2008 10:58:07 +0000

Just a quick welcome note to our friends at DomDot. DomDot is a Russian search engine that is part of the Zoomf syndication network. The Zoomf estate agents are now benefiting from lead generation via Russia. If you’re keen to practice your Russian, have a look at their search engine here.

MovingAdvantage launches an estate agency service for PPC

Mike Carter — Wed, 12 Nov 2008 11:13:20 +0000

According to Estate Agent Today, MovingAdvantage has joined the many agencies who offer pay-per-click (PPC) services to the SME market. According to them, on offer is a possible 15p cost per click and a monthly fee to manage your campaigns. We know there are 2 other UK agencies who are doing this specifically for the SME [...]

Google’s CEO gives you a vision of the future.

Mike Carter — Tue, 11 Nov 2008 12:57:28 +0000

My girlfriend, who is a brilliant researcher at the Bank of America, recently sent me this link for an interview with Eric Schmidt. If you’d like to hear the thoughts and vision of one of the leading technologists on the planet (and possibly adjust your business accordingly) then this video is worth 20 minutes of [...]

Globrix and Vebra play nice. Now where is our data standards?

Mike Carter — Tue, 11 Nov 2008 12:39:43 +0000

Poppy over at Globrix has let us know that Vebra and Globrix have now come to an agreement over data and crawling. That’s good news for agents and good news for Globrix and Vebra, however, it begs the bigger question of data standards and all this ‘charging’ that happens within the property space. Let me paint [...]

Active Rain moves into pay per click.

Mike Carter — Fri, 07 Nov 2008 11:53:45 +0000

Active Rain has launched a very interesting pay per click product called Listing Router. Active Rain is arguably the biggest social network for real estate agents in the USA. You can think of Active Rain as the best parts of Facebook but with a professional twist like LinkedIn. Anyway, within the internet space, people are very [...]

A website for one property and it’s name? Googlehouse

Mike Carter — Thu, 06 Nov 2008 15:02:19 +0000

Just the other day I was inside Google Mail trying to combat my ever increasing inbox when Adsense (Googles text-based ad platform) decided to show me an ad for the ‘GoogleHouse.’ Being curious, I decided to click-thru and see what this was about and ‘lo and behold, it’s a property site. But not just any website, [...]

Cat is out of the bag, Zoomf has been bought.

Mike Carter — Thu, 06 Nov 2008 08:37:06 +0000

We will be announcing this more formally, but yes, Zoomf has been picked up by Trinity Mirror Group. This will be a huge game changer for us and our customers. Personally, I’d like to thank our partners and agents who have been supporting us since we started.