Want more leads? Build an orange website.
Sometimes, working in the online property space makes me chuckle. According to the latest Rightmove analysis on how to drive more leads, it turns out the colour orange will increase conversions on landing pages by over 30%.
To quote Estate Agent Today -
Rightmove has also been testing 16 different combinations of colours and texts in its call to action to consumers on the property details page and found that orange generates 30% more leads than other colours.
This is the best piece of news I’ve heard in a long time. Such a simple mechanism to get 30% more leads. I’ll get our designers on it right away (insert sarcasm here).
Now I know that colour and design are all important into making your website ‘convert’ and those web usability experts will be on my case for making fun, but come on. If the agents are not following up on the leads you (Rightmove) are generating why not try ‘integrating’ with the software providers so that your leads go right into the agents CRM systems rather than the busy in-boxes of estate agents to get lost in the daily shuffle.
Hmmmm, just an idea of course.
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