Zoomf Blog - UK Property Blog.

We had to wait an extra week to finally see the NAEA website go live, but was it worth it? Well there’s good news and there’s bad news. Rather than review the entire service, we’ll be having a look at the website product itself, focusing on the user experience and functionality. By the end of the first quarter of 2009 we’ll be able to review the ‘commercial success’ of the site to date.

PROS

• Search box. The user is immediately focused to begin searching. No distractions other than the “bird-like” woman standing under the search box.
• Results page has a list and map view.
• Registration for users.
• Fairly simple website with only 3-4 core pages; homepage, listing page, details page and other.

CONS

• No street search. Most of the search engines allow street search. Why not? It is a more targeted lead than a postal code or area search.
• Big picture of ‘friendly agents.’ Why is this massive picture taking up so much homepage space?
• Overseas Property is coming soon. If you cannot search for it, don’t put it on your website.
• 13,000 agents but only 50,000 properties. This doesn’t make sense. 50k worth of property to search is 1/6 the number of listings of most property portals. Not good.
• Guides are coming soon. Same as above, web design 101 - don’t disappoint users with a teaser to unavailable content.
• Homepage pop-up. Why isn’t the cookie recognizing that I’ve seen the pop-up window already. Every visit to the homepage shows me the ‘please come back’ pop-up. Begging for users to return doesn’t work
• Map is does not drag and populate with properties.
• Cannot click-thru to agent website. You get to see the link but you are not able click and go. This is a BIG problem for most estate agents who invest in their own websites. Not to mention the SEO ramifications for both parties.
• Cannot search by keywords like gardens, mews, georgians etc. A basic filter that most sites can provide.

Overall, the current product is not that exciting and in many ways disappointing. There isn’t a lot of innovation that we can find (if any). Of course the bigger issue is that we have no idea how many users are actually finding this website. We’ll see if over the next 6 months if the NAEA is able to compete for online eyeballs in a crowded space.

As I always say….

You can have the prettiest website in the world, but it’s completely pointless if no one uses it. Look at GumTree and Craigslist, ugly websites, massive consumer impact.