Do you still believe in the ‘book’ as being good return?

Written by Mike Carter on October 27, 2008

Below is a picture of a stack of yellow pages books in the halls outside my front door. These books have been sitting there for months.

Makes you think about the future of ‘advertising’ in the yellow pages. Of course, advertising on the internet version of Yell is a lot better place for my media pound as I can track how many people are really using it to find me.

Tracking Hint - I track the clicks to my website and the calls made from the address info that sits inside the Yell website.

It also speaks volumes about the eco-waste being created for a quaint 20th century mechanism that no longer works.

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One Comment to “Do you still believe in the ‘book’ as being good return?”

  1. james Says:
    October 27th, 2008 at 7:20 pm

    I and many other bloggers haven’t used the yellow pages in years, and are making an active effort in our communities to curb their deliveries and make people aware of opt-out programs…

    I posted an article on this today, and how the YP industry is fighting back to maintain their right of dumping unwanted garbage on our doorsteps.

    http://futuregringo.com/

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