Need to drive more property leads? Minute Steak it.
Written by Mike Carter on October 16, 2008As an ex-employee of pay-per-click (PPC) pioneer Espotting, I keep in touch with my ex-colleagues to see what they’re up to. Don’t we all ? One of them, Piri Ramazanoglu, is now the MD of a company called Minute Steak.
Minute Steak is basically intended to bring PPC to the masses. Traditionally, PPC management agencies only dealt with you if you were above a certain spend per month, let’s say around £10k. Otherwise it wasn’t worth the effort for the agency to get involved. For all those smaller SMEs (like you the estate agent), spending £10k per month was never going to happen. But now, Minute Steak has changed that. Their target market is those smaller SMEs who want to spend on PPC but don’t have the time to 
manage/learn it.
So let’s say you’re in the following situation -
- You want to leave a subscription model portal like Rightmove. Everyone seems to be thinking this according to Daily Mirror, Property Owl, and Rat and Mouse.
- You don’t want to lose the lead generation that a big portal like Rightmove provides, but you are unhappy with their treatment of you in these hard times.
- You’ve heard that search is a good way to drive more cost efficient leads but you’re worried you don’t have the expertise.
- You approached a big agency like the Search Works and they laughed at you when you told them how much you’d like to spend per month.
Well, if you think you fit into the above mold, it might be time to call on the services of Minute Steak.
