Does advertising property in grocery stores work? Asda thinks so.
Posted on September 8th, 2008 by Mike Carter
Asda has launched a property portal-like advertising service. Similar to the Tesco’s attempt less than a year ago, Asda seems to think this is a great ‘new’ idea.
For different monthly fee’s, you get the following:
- “access” to 1.5 millions users to asda.com.
- Ads in Kiosks in 345 stores which is “seen” by 36,000 customers per week.
So the real question is whether or not people looking to do their shopping online can be distracted to look at property lists. Then the other question is whether a nice snappy kiosk in the Asda store is enticing enough for me to stop in and browse property listings while I fight for fresh milk.
Hopefully Sainsbury’s will get in on the game soon by launching property listings for hot air balloons. Imagine the audience reach of that balloon !
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