Ofcom comfirms the growth continues online.
Posted on August 28th, 2008 by Mike Carter
It’s no surprise that online advertising is continuing to grow. In a recent report from Ofcom, online advertising is doing the following -
- growth of 40% from 2006
- 2.7 billion spent in 2007 compared with 4.7 billion spent in newspapers
- online advertising is now bigger than mainstream TV
- paid search is now 1.6 billion of the 2.7 being the largest share
So what insight can be gained for you as a property professional?
- Online spend should be balanced in a similar fashion to the bigger trend.
- More spend is going online because more people are spending time online. There is an old saying in advertising; the money follows the eyeballs. This is true. More internet connections and more time has equated in more spend moving online.
- Online is cheaper than your traditional media outlets, therefore you will be more efficient in reaching those eyeballs.
- The future will be online, so why not start understanding how to use it? The time is now.
As it’s taking longer to sell that house and win that instruction, don’t you think it’s worth an hour or two in discovering what the future can hold for you?
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