The ‘new’ NAEA website, will anyone care?
Posted on August 22nd, 2008 by Mike Carter
Homemove is reporting that the NAEA has named its new memeber website “Property Live.” Peter Bolton King, the chief exec of NAEA, is also announcing that this is a free service and is not meant to compete with Rightmove.
My question to Peter Bolton King is simple….. why bother?
Let me clarify my concerns with the NAEA ’strategy’ as I see it so far…
- Why does the market need another listing website? If it’s not meant to compete with Rightmove, then what is it for ?
- If this traffic gets zero audience (which we suspect it might as I’ve never seen a NAEA website climb the audience ranking reports) then what is the point of a pretty website that no one uses?
- If the NAEA website only has half the properties in the UK listing, then it will probably fail miserably to drive visibility for agents. This is a core PROBLEM for any listing site. If your numbers are not ‘high’ enough to satiate the consumer thirst for a comprehensive view of the market, they won’t use your service.
Not to rain on the NAEA parade, but if Property Live becomes another ‘listing’ website, I’d be asking how much thought went into the NAEA ‘online’ strategy. We will keep a close eye on this to see where it goes, but like Rightmove, we aren’t holding our breath on this one.
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