Will free-to-list ever replace subscriptions?

Written by Mike Carter on August 21, 2008

Zoomf and Globrix are free-to-list websites. They also offer ‘paying’ ad products in order to give more visibility and lead generation to estate agents. As an agent, you probably think to yourself (and we’ve been challenged about this many times) the following:

  • I don’t get it. If it’s free why would I pay? (the answer, by the way is you get more leads than a non-paying customer. Pay for performance.)
  • How are ‘free’ models ever going to compete with pay-to-list ie portals like Rightmove, Property Finder, etc
  • Will free-to-list stay in this format ?

Craig Donato, founder and CEO of Oodle has written some interesting posts on the future of free-to-list and his opinion on where it can/will go.

I recommend a read if you still have ‘internal questions’ about why free-to-list is now part of the UK property market, how will it work and where it could be going.

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One Comment to “Will free-to-list ever replace subscriptions?”

  1. andy Says:
    August 21st, 2008 at 4:26 pm

    i think the big boys like property finder prime location need a reality check http://www.property-swap-shop.co.uk has a free trial but only will charge all home owners and council tenants a maximum of £21 a year so yes free sites cheap sites can work they have a free forum never been seen before and free uploads of videos and photos they swap houses as well as sells rents buys and do overseas properties also the functionality of the site has just began as they want to give people free things i must admit there has been a few problems with there site running in beta i tried it today its free its great so is zoomfblog its a place to air your views why pay for freedom of speech and things that can be free

    free will stay for ever andrew peacher uk bath area

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