Zoomf Blog - UK Property Blog.

We’ve harked on about it before, but it seems there are still plenty of agents who haven’t grasped the importance of property photos in a listing. Over at Real Estate Connect, it’s been a subject of debate at one of the panel sessions. Lorna Borenstein, president of Move Inc, said that their research had shown that consumers doubt the credibility of the agent when there aren’t multiple photos on a listing. And she’s right, a lack of photos is likely to make you think either that the property has something to hide or that the agent simply can’t be bothered. Neither of those are good things for your potential buyer/tenant to be thinking.

John Helm, CEO of the American apartment listing site MyNewPlace.com, said that their research had shown listings without photos only get around 25% of the click-thrus that listings with photos get. In today’s market, surely you want to give your listings the best chance for a click-thru? Make sure your agents carry (charged) digital cameras with them! And then when choosing the main listing photo, choose the picture that best represents the property. If the best part about a property is its fantastic garden, then don’t make the main listing photo one of the kitchen. Simple stuff, but all too often forgotten.

Remember…

• No photos - implies the agent can’t be bothered or that the property is a bit crappy.
• One photo - may whet the appetite, but if comparing with other listings with plenty more photos then the one photo listing will probably get overlooked.
• Lots of lovely photos - leads to lots of lovely enquiries! People can see every room, imagine where they’ll put the TV and will have already mentally moved in before you’ve even picked up the phone.

Yes, this is a real listing photo. No, you don’t need fake people to sell a house. In fact, you don’t want real people in your property photos either.

Filed under: Online Marketing