Attention Marsh & Parsons, blog that expertise !
Our friends at Starberry have just recently launched a ‘beta’ website for London agent Marsh & Parsons. It’s a great site with lots of features to be proud of. We know Rus and Ben over at Starberry are very tuned into online marketing for estate agents but one thing surprised us about the website; no blog.
Of course, I’m sure they ran into the typical rants of many agents…
- What’s a blog?
- Why is that useful?
- We don’t have time to blog.
Fair enough. But here’s an idea. Every property details page has a nice handy little link called ‘Area Information.’ This links to a page that is describing to Chelsea. An excerpt of this is below:
Chris Lloyd the Sales Manager of Marsh & Parsons says that the popularity of Chelsea is because of its “wonderful choice of size, style and period properties”. The transport links are fantastic with access to both the M3 and M4 and a short taxi ride to the City.
What a great place to insert blog content powered by you know who… the agents who cover Chelsea. Chelsea is not a static place. Estate agents are experts on areas to live. Unlock that knowledge to your potential customers. Blogging on Chelsea (for example) is such an easy way to build content and don’t forget all the benefits that would be unleashed from having up to date user friendly information based on location. Things like:
- More traffic from Google to Marsh & Parsons (keywords like property Chelsea)
- A website that has up to date content (search engines love that)
- Transparency in your area expertise with vendors and applicants (consumers love that)
Half the battle of researching what agent to select is getting a feel for their local expertise. Why not blog about it?
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Hi Mike,
Thanks for your kind words - you guest it, we have been banging on hard about the power of Blogs from day one and we continue to do so.
However, I would correct you slightly, we do have a Blog, that is actually called Market Comment under About Us; http://www.marshandparsons.co.uk/about-us/market-comment/
As you expected, now that we have got control of the content, through our Content Management System and have successfully launched the Marsh and Parsons ‘Beta’ site with feeds out to all those annoying subscription based Property Portals, plus more importantly to those great Free Web 2.0 portals such as Zoomf, our main focus is on Natural Search and you will see over the forthcoming months a lot of NSO tricks being introduced throughout the website.
But thanks for pushing the point for us anyway
Best wishes Ben