Who’s making that first iPhone app for property?
Over 1 million iPhones were bought over the weekend. This includes over 10 million downloads for applications that run on the iPhone. Is this the proper start of the mobile internet? Probably. Ringtones and SMS will no longer be the only reason to be on the mobile internet.
The property sector has a whole host of ‘mobile marketing’ platforms that were supposed to work for the estate agency sector. This included products like ‘Smart Codes’ on for sale signs that would capture consumer interest when people are out and about, walking the streets. Sound familiar? Probably not because it never took off. And if you are one of the few agents who tried this ‘mobile marketing’ approach, would love to hear your story.
Mobile marketing changes with the launch of such a user rich experience like the iPhone. And with 3G enabled in Europe, I’m sure the property listings sector will keep an eye on when those iPhone sales turn into mass market appeal. So my advice for now? Let’s just wait and see how many iPhones are in use a year from now.
In the meantime, it might be worth 5 minutes of your time to make sure the iPhone can display your website properly. If not, it’s another dreaded call to your IT/web person.
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zillow already got something, called ‘hihome’ http://tinyurl.com/65vfts