Zoomf Blog - UK Property Blog.

So this week Facebook launched yet another string of lovely products for businesses. Businesses can now have their own ‘page’, similar to the profile that you or I would have. Users can then show their love for various products by being a ‘fan’ of them, companies can’t invite members to be fans but if someone signs up as a fan themselves then it will be on the company’s page. Similarly products that users are fans of will also display on the user’s profile.

Companies have the ability to learn more about their fans, can painlessly message them all at once and can announce product updates on the page. All in all, Pages seems pretty sweet and it’s absolutely free. It will be interesting to see if any estate agencies create pages, Future of Real Estate Marketing have already written a nice article about whether or not people will actively want to seek them out and declare themselves as fans.

Other nifty products that have been launched this week include ‘Beacon’ and various advertising opportunities. You can read about them on Facebook here.

And as you can imagine, Zoomf are all hooked up with a Facebook page! Some may think it’s clever tactics, but really any excuse to be fiddling around on Facebook just has to be taken up!

So please add yourselves as fans (you can find our page here) and may you all have a gorgeous weekend!